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Consumer Behavior: Building Marketing Strategy

by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

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    eBook icon EPUB eBook Consumer Behavior: Building Marketing Strategy

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    • Title: Consumer Behavior: Building Marketing Strategy by David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9781260100044, 1260100049
    • eText ISBN: 9781260158182
    • Edition: 2019 14th edition
    • Format: EPUB eBook
    $65.00
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