This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
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This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
Read Less
Add this copy of Consumer Behavior to cart. $6.44, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior and Marketing Strategy to cart. $6.45, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by McGraw-Hill/Irwin.
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Add this copy of Consumer Behavior and Marketing Strategy to cart. $7.49, good condition, Sold by Reliant Bookstore rated 1.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 1998 by McGraw-Hill/Irwin.
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This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Add this copy of Consumer Behavior and Marketing Strategy to cart. $48.69, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1998 by Irwin Professional Publishing.
