This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
Read Less
Add this copy of Consumer Behavior to cart. $7.30, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2007 by Mcgraw Hill Higher Education.
Add this copy of Consumer Behavior and Marketing Strategy to cart. $19.45, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780071259354.
Add this copy of Consumer Behavior and Marketing Strategy to cart. $19.85, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780071259354.
Add this copy of Consumer Behavior 8ed (Ie) (Pb 2008) to cart. $46.33, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2007 by McGraw Hill Higher Education.
Add this copy of Consumer Behavior to cart. $49.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2007 by Mcgraw Hill Higher Education.
Add this copy of Consumer Behavior 8ed (Ie) (Pb 2008) to cart. $51.99, new condition, Sold by DEV BOOK AGENCY rated 4.0 out of 5 stars, ships from Ambedkar Nagar, UTTAR PRADESH, INDIA, published 2008 by McGraw Hill Higher Education.
Add this copy of Consumer Behavior and Marketing Strategy to cart. $86.40, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2007 by McGraw-Hill Higher Education.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
