"Consumer Behavior" provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers ...
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"Consumer Behavior" provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
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Add this copy of Consumer Behavior to cart. $14.93, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior and Marketing Strategy to cart. $25.05, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 0072410647.
Add this copy of Consumer Behavior to cart. $32.83, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2001 by Irwin/McGraw-Hill.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Consumer Behavior and Market Strategy, 6th to cart. $45.00, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
As New. The book appears New, Several corners have very tiny corner scuffs., Quantity Available: 1. ISBN: 0072410647. ISBN/EAN: 9780072410648. Pictures of this item not already displayed here available upon request. Inventory No: 1560788416.
Add this copy of Consumer Behavior to cart. $48.97, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior and Market Strategy, 6th to cart. $78.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
Very Good Condition. The text has some highlighting, the cover is in nice condition. Quantity Available: 1. ISBN: 0072410647. ISBN/EAN: 9780072410648. Pictures of this item not already displayed here available upon request. Inventory No: 1560759086.
