"Services Marketing, 3/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for ...
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"Services Marketing, 3/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.
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Add this copy of Services Marketing to cart. $4.88, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
Add this copy of Services Marketing to cart. $4.88, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
Add this copy of Services Marketing to cart. $18.90, very good condition, Sold by MYBOOKSNME rated 3.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
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Very good in very good dust jacket. Sewn binding. Cloth over boards. 688 p. Contains: Illustrations. Audience: General/trade. BOX 62612. (Media mail takes 5-14 days) We sold All items bases on value. Special Note: I check each pages base on visual aspect; (Used book) has Approximate(0)pages contains Answers of all Questions, Notes, Names, Marker s Marks, Highlight, or Under-lines. CDs is (not included): (All old Ex library s Book contains marker s marks, Tape residue, Names erased, library s logo and Jacket cover cutting ). This Hard Cover book: Jacket cover is (Good) Stem binding, and all 4 tips cover are (Good): Email the reason why you are not satisfy with this order be for you return it Thank you.
Add this copy of Services Marketing: Integrating Customer Focus Across to cart. $45.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill College.
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Good Condition. Book is Used good. Text has highlighting. Cover has wear with bumps. Quantity Available: 1. ISBN: 0072471425. ISBN/EAN: 9780072471427. Pictures of this item not already displayed here available upon request. Inventory No: 1560766923.
