Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. - Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. - New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. - ...
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Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. - Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. - New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. - New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. - McGraw Hill's Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.
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Add this copy of Loose Leaf for Services Marketing to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by McGraw Hill.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Loose Leaf for Services Marketing to cart. $5.22, very good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2017 by McGraw-Hill Companies.
Add this copy of Loose Leaf for Services Marketing to cart. $7.28, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2017 by McGraw Hill.
Add this copy of Loose Leaf for Services Marketing to cart. $36.74, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2017 by McGraw-Hill Companies.
Add this copy of Loose Leaf for Services Marketing to cart. $36.74, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2017 by McGraw-Hill Companies.
Add this copy of Loose Leaf for Services Marketing to cart. $84.84, new condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2017 by McGraw-Hill Companies.
Add this copy of Loose Leaf for Services Marketing to cart. $129.04, new condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2023 by McGraw-Hill Companies.
Add this copy of Loose Leaf for Services Marketing to cart. $185.56, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by McGraw-Hill Companies.
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Fine. Loose leaf - sheets & binder. 560 p. Intended for a juvenile audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
