In the new service millennium, Customer Equity--the total lifetime value of a firm's most valuable customers--will replace Brand Equity as a firm's chief asset. In this book, a group of customer service experts introduces a radical model that will revolutionize the way companies look at their customers.
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In the new service millennium, Customer Equity--the total lifetime value of a firm's most valuable customers--will replace Brand Equity as a firm's chief asset. In this book, a group of customer service experts introduces a radical model that will revolutionize the way companies look at their customers.
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Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $2.00, fair condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2000 by Free Press.
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Seller's Description:
Fair in fair dust jacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $2.28, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by Free Press.
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $3.49, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Free Press.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Free Press.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $13.24, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Free Press.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $23.79, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Free Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780684864662.
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $27.00, like new condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 2000 by Free Press.
Add this copy of Driving Customer Equity: How Customer Lifetime Value is to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Free Press.
