Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
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Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Read Less
Add this copy of Services Marketing to cart. $20.64, very good condition, Sold by I Love Books Bookstore rated 5.0 out of 5 stars, ships from Kingsport, TN, UNITED STATES, published 1999 by Irwin/McGraw-Hill.
Add this copy of Services Marketing (2nd Edition) to cart. $81.16, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1999 by McGraw-Hill/Irwin.
