For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied and managerial way. Balancing coverage of the qualitative and quantitative aspects within the field, it devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout. A chapter on international marketing research focuses on how to incorporate ...
Read More
For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied and managerial way. Balancing coverage of the qualitative and quantitative aspects within the field, it devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout. A chapter on international marketing research focuses on how to incorporate cultural aspects of marketing research when conducting research that involves different countries. The chapter covers unique problems encountered in international marketing research such as translating questionnaires, comparability of methods and data analysis of cross-cultural research. An actual project which acts as a common thread to illustrate major areas of study - descriptive research, explanatory research and data analysis techniques. Real-world examples give students a working perspective of concepts as they learn them. The book encourages computer literacy and expertise through the application of material to microcomputers and mainframes.
Read Less
Add this copy of Marketing Research, 7/E (Revised) to cart. $33.57, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2018 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Marketing Research: An Applied Orientation to cart. $34.00, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2018 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in very good dust jacket. (5-7 days delivery)***International/Asian/Global Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed. (5-7 days delivery)***International/Asian/Global Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed.
Add this copy of Marketing Research: an Applied Orientation, 7th Edition to cart. $35.63, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by Pearson.
Add this copy of Marketing Research: an Applied Orientation, 7th Edition to cart. $39.31, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by Pearson.
Add this copy of Marketing Research: an Applied Orientation to cart. $60.50, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2009 by Pearson.
Add this copy of Marketing Research: An Applied Orientation to cart. $74.50, new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2009 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. Sewn binding. Cloth over boards. Contains: Tables, black & white, Figures. Audience: General/trade. Brand new book-international edition--
Add this copy of Marketing Research: an Applied Orientation (5th Edition to cart. $78.82, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2006 by Pearson/Prentice Hall.
Add this copy of Marketing Research: an Applied Orientation and Spss 14 to cart. $121.14, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2006 by Prentice Hall.
Add this copy of Marketing Research: an Applied Orientation (6th Edition to cart. $124.40, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2009 by Pearson.
Add this copy of Marketing Research: an Applied Orientation to cart. $131.36, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Pearson.