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Services Marketing: People, Technology, Strategy

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Services Marketing: People, Technology, Strategy - Lovelock, Christopher, and Wirtz, Jochen
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For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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Services Marketing: People, Technology, Strategy 2014, Pearson, Upper Saddle River

ISBN-13: 9780134123905

7th Revised edition

Hardcover

Services Marketing: People, Technology, Strategy 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136107217

7th edition

Hardcover

Services Marketing: People, Technology, Strategy 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131875524

6th edition

Hardcover

Services Marketing: People, Technology, Strategy 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130173928

4th edition

Hardcover