This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
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This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
Read Less
Add this copy of Services Marketing: Text, Cases & Readings (the to cart. $3.73, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1983 by Prentice Hall.
Add this copy of Services Marketing: Text, Cases & Readings (the to cart. $4.37, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1983 by Prentice Hall.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Services Marketing: Text, Cases and Readings to cart. $15.00, very good condition, Sold by LINCBOOK rated 3.0 out of 5 stars, ships from Foster, RI, UNITED STATES, published 1984 by Prentice-Hall.
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Seller's Description:
Prentice-Hall, 1984. Very good., Hardcover, Large octavo, 492. Text clean. 492 pages. Several ownership stamps. No dust jacket. Packed and shipped with care.
Add this copy of Services Marketing: Text, Cases and Readings to cart. $19.33, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by Prentice Hall.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 0138070172.
Add this copy of Services Marketing: Text, Cases & Readings (the to cart. $39.62, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1984 by Prentice-Hall.
Add this copy of Services Marketing: Text, Cases & Readings (the to cart. $53.00, very good condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1984 by Prentice-Hall.
