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Services Marketing: People, Technology, Strategy - Lovelock, Christopher H, and Wirtz, Jochen
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For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

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Services Marketing: People, Technology, Strategy 2014, Pearson, Upper Saddle River

ISBN-13: 9780134123905

7th Revised edition

Hardcover

Services Marketing: People, Technology, Strategy 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136107217

7th edition

Hardcover

Services Marketing: People, Technology, Strategy 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131875524

6th edition

Hardcover

Services Marketing: People, Technology, Strategy 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130173928

4th edition

Hardcover