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Mergers and Acquisitions...
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The W. Chan Kim and Ren?e...
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Status Signals: A...
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Silvercomm: Marketing...
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Segmentation Strategies for...
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Marketing and Sales Analytics...
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Curation Nation: How to Win...
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Latinos, Inc.: The Marketing...
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Lincoln, Inc.: Selling the...
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The Context Marketing...
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Blue Ocean Classics
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Market Segmentation:...
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Lifestyle Market Segmentation
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Raising Consumers: Children...
Professor Lisa Jacobson
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Market Segmentation Success:...
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Lyndon Simkin
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Internal Marketing: Your...
William Winston,
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Not for Free: Revenue...
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Consumer Tribes
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Bernard Cova
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Handbook of Niche Marketing:...
Art Weinstein
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Ethnic Marketing: Theory,...
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John Stanton
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The End of Corporate...
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The Nature of Marketing:...
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