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Silvercomm: Marketing Practices and Messages for the Age of Aging

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SilverComm: Marketing Practices and Messages for the Age of Aging - Cooper, Anne M, and Lim, Young Joon
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The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based resea...

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SilverComm: Marketing Practices and Messages for the Age of Aging 2023, Rowman & Littlefield Publishers, Lanham

ISBN-13: 9781538175149

Trade paperback

SilverComm: Marketing Practices and Messages for the Age of Aging 2023, Rowman & Littlefield Publishers, Lanham

ISBN-13: 9781538175132

Hardcover