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Blue Ocean Classics

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Blue Ocean Classics - Kim, W Chan, and Mauborgne, Renée a
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The authors changed the field of strategy and the language of business forever with their "blue ocean strategy"--a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value.alue.

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    • Title: Blue Ocean Classics by W. Chan Kim; Renée A. Mauborgne
    • Publisher: Harvard Business Review Press
    • Print ISBN: 9781633697379, 1633697371
    • eText ISBN: 9781633697386
    • Edition: 2019
    • Format: EPUB eBook
    $19.99
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