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Consumer Behavior Books

Narrative Economics: How Stories Go Viral and Drive Major Economic Events Narrative Economics: How...

Robert J Shiller
Buy from $2.95
eBook from $20.95

The Happiness Industry: How the Government and Big Business Sold Us Well-Being The Happiness Industry: How...

William Davies
Buy from $3.00

The Trend Forecaster's Handbook The Trend Forecaster's...

Martin Raymond
Buy from $12.09

Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Living Brands: How Biology &...

Constantinos Pantidos
Buy from $2.97

Branded: The Buying and Selling of Teenagers Branded: The Buying and...

Alissa Quart
Buy from $0.99

Hospitable Healthcare: Just What the Patient Ordered! Hospitable Healthcare: Just...

Stowe Shoemaker, PH D, Peter Yesawich, PH D
Buy from $19.78

Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich Richistan: A Journey Through...

Robert Frank
Buy from $1.17

Naked Consumer: How Our Private Lives Become Public Commodities Naked Consumer: How Our...

Erik Larson
Buy from $3.05

On the Menu: The Art & Science of Profit On the Menu: The Art &...

Ronald F Bryant
Buy from $4.99

Leading Loyalty: Cracking the Code to Customer Devotion Leading Loyalty: Cracking the...

Sandy Rogers, Leena Rinne
Buy from $1.72

Blueprint for Customer Obsession Blueprint for Customer...

B A Marbue Brown
Buy from $11.26

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Brand Naming: The Complete...

Rob Meyerson
Buy from $18.21
eBook from $17.99

Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales Slow Down, Sell Faster!:...

Kevin Davis
Buy from $1.14

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market The Big Myth: How American...

Naomi Oreskes, Erik M Conway
Buy from $14.86

Why Nudge?: The Politics of Libertarian Paternalism Why Nudge?: The Politics of...

Cass R Sunstein
Buy from $1.99

Psychology of Everyday Things Psychology of Everyday Things

Don Norman
Buy from $1.40

Arriving Today: From Factory to Front Door -- Why Everything Has Changed about How and What We Buy Arriving Today: From Factory...

Christopher Mims
Buy from $5.71
eBook from $6.85

Decoded: The Science Behind Why We Buy Decoded: The Science Behind...

Phil P. Barden
Buy from $7.93
eBook from $13.00

The Gender and Consumer Culture Reader The Gender and Consumer...

Jennifer R Scanlon (Editor)
Buy from $2.32

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex Ask: The Counterintuitive...

Ryan Levesque
Buy from $1.36

Building Behavioral Science in an Organization Building Behavioral Science...

Laurel Newman, Zarak Khan
Buy from $2.98

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences Customer Science: Behavioral...

Alexander Chernev
Buy from $25.32
eBook from $24.95

Loan Sharks: The Birth of Predatory Lending Loan Sharks: The Birth of...

Charles R. Geisst
Buy from $6.53
eBook from $17.23

The Right Clients: Choose who you work with, reclaim your energy and lead with authenticity The Right Clients: Choose who...

Chet Morjaria
Buy from $13.71

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