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eBook Consumer Behavior Books

The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible The Psychology of Selling:...

Brian Tracy
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Predictably Irrational,...

Dr. Dan Ariely
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Misbehaving: The Making of Behavioral Economics Misbehaving: The Making of...

Richard H Thaler
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eBook from $16.95

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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eBook from $10.47

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Using Behavioral Science in...

Nancy Harhut
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eBook from $41.99

Competing Against Luck: The Story of Innovation and Customer Choice Competing Against Luck: The...

Clayton M Christensen, Taddy Hall
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The Human Element: Overcoming the Resistance That Awaits New Ideas The Human Element: Overcoming...

Loran Nordgren, David Schonthal
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eBook from $17.00

How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue The Membership Economy: Find...

Robbie Kellman Baxter
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eBook from $25.20

The Curse of Bigness: Antitrust in the New Gilded Age The Curse of Bigness:...

Tim Wu
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eBook from $14.99

R.E.D. Marketing: The Three Ingredients of Leading Brands R.E.D. Marketing: The Three...

Greg Creed, Ken Muench
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eBook from $16.99

The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
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eBook from $20.39

Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know Heart and Sell: 10 Universal...

Shari Levitin
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eBook from $15.99

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Strategic Writing for UX:...

Torrey Podmajersky
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eBook from $39.99

Decoded: The Science Behind Why We Buy Decoded: The Science Behind...

Phil P. Barden
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eBook from $13.00

This is Service Design Doing: Applying Service Design Thinking in the Real World This is Service Design Doing:...

Marc Stickdorn, Markus Edgar Hormess
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eBook from $42.99

Marketing 6.0: The Future Is Immersive Marketing 6.0: The Future Is...

Philip Kotler, Hermawan Kartajaya
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eBook from $27.00

Accounting for Tastes Accounting for Tastes

Gary S Becker
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eBook from $38.00

The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society The Exponential Age: How...

Azeem Azhar
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eBook from $17.99

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society Game Changer: How Strategic...

Jean-Manuel Izaret, Arnab Sinha
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eBook from $27.00

Follow the Feeling: Brand Building in a Noisy World Follow the Feeling: Brand...

Kai D Wright
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eBook from $17.00

Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits Using Semiotics in Marketing:...

Dr. Rachel Lawes
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eBook from $41.99

Designing for Behavior Change: Applying Psychology and Behavioral Economics Designing for Behavior Change...

Stephen Wendel
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Brand Naming: The Complete...

Rob Meyerson
Buy from $18.21
eBook from $17.99

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