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Consumer Behavior Books

The Long Tail The Long Tail

Chris Anderson
Buy from $1.99

Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The...

Dan Ariely
Buy from $1.50

Scientific Advertising: 21 Advertising, Headline and Copywriting Techniques Scientific Advertising: 21...

Claude C Hopkins
Buy from $18.02

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Using Behavioral Science in...

Nancy Harhut
Buy from $27.60
eBook from $41.99

Nudge Nudge

Richard H Thaler
Buy from $4.00

Dollars and Sense: How We Misthink Money and How to Spend Smarter Dollars and Sense: How We...

Dr. Dan Ariely, Jeff Kreisler
Buy from $1.99
eBook from $14.99

The Consumer Insights Handbook: Unlocking Audience Research Methods The Consumer Insights...

Danielle Sarver Coombs
Buy from $34.82
eBook from $35.75

Obsessed: Building a Brand People Love from Day One Obsessed: Building a Brand...

Emily Heyward
Buy from $6.75

The Customer-Base Audit: The First Step on the Journey to Customer Centricity The Customer-Base Audit: The...

Peter Fader, Bruce G S Hardie
Buy from $10.29
eBook from $24.99

Buyology: Truth And Lies About Why We Buy Buyology: Truth And Lies...

Martin Lindstrom
Buy from $1.34

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
Buy from $1.33

Nudge: Improving Decisions About Health, Wealth and Happiness Nudge: Improving Decisions...

Richard H. Thaler, Cass R Sunstein
Buy from $1.03

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art The $12 Million Stuffed Shark...

Don Thompson
Buy from $2.19

The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
Buy from $14.50
eBook from $20.39

Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond Aesthetic Intelligence: How...

Pauline Brown
Buy from $9.29
eBook from $5.27

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Predictive Analytics: The...

Eric Siegel
Buy from $1.26
eBook from $17.00

Actionable Gamification: Beyond Points, Badges, and Leaderboards Actionable Gamification:...

Yu-Kai Chou
Buy from $11.61

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Strategic Writing for UX:...

Torrey Podmajersky
Buy from $17.69
eBook from $39.99

The Culting of Brands: Turn Your Customers Into True Believers The Culting of Brands: Turn...

Douglas Atkin
Buy from $13.39

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth Talk Triggers: The Complete...

Jay Baer, Daniel Lemin
Buy from $1.75

The Automatic Customer: Creating a Subscription Business in Any Industry The Automatic Customer:...

John Warrillow
Buy from $1.77

Extraordinary Popular Delusions and the Madness of Crowds: All Volumes - Complete and Unabridged Extraordinary Popular...

Charles MacKay
Buy from $6.58

How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time How to Build a Billion Dollar...

George Berkowski
Buy from $3.19

The Curse of Bigness: Antitrust in the New Gilded Age The Curse of Bigness:...

Tim Wu
Buy from $2.04
eBook from $14.99

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