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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue The Membership Economy: Find...

Robbie Kellman Baxter
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Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business Buyer Personas: How to Gain...

Adele Revella
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100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success 100 Proven Ways to Acquire...

C Richard Weylman, Bob Burg (Foreword by)
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Success in Social Marketing: 100 Case Studies from Around the Globe Success in Social Marketing:...

Nancy R Lee, Philip Kotler
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Marketing 6.0: The Future Is Immersive Marketing 6.0: The Future Is...

Philip Kotler, Hermawan Kartajaya
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Secondhand: Travels in the New Global Garage Sale Secondhand: Travels in the...

Adam Minter
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Authenticity: What Consumers Really Want Authenticity: What Consumers...

James H Gilmore, B Joseph Pine II
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Conformity: The Power of Social Influences Conformity: The Power of...

Cass R Sunstein, Robert H Frank (Foreword by)
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Anatomy of a Trend Anatomy of a Trend

Henrik Vejlgaard
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers Marketing to Gen Z: The Rules...

Jeff Fromm, Angie Read
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Customer Analytics for Dummies Customer Analytics for Dummies

Jeff Sauro
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Advanced Introduction to Behavioral Finance Advanced Introduction to...

H K Baker, John R Nofsinger
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events Narrative Economics: How...

Robert J Shiller
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Brands: The Logos of the Global Economy Brands: The Logos of the...

Professor Celia Lury
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Behavioral Finance: What Everyone Needs to Know(r) Behavioral Finance: What...

H Kent Baker, Greg Filbeck
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Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets Future-Ready Retail: How to...

Ibrahim Ibrahim
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Connections: An Introduction to the Economics of Networks Connections: An Introduction...

Sanjeev Goyal
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Why People (Don't) Buy: The Go and Stop Signals Why People (Don't) Buy: The...

Amitav Chakravarti, Manoj Thomas
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Longing and Belonging: Parents, Children, and Consumer Culture Longing and Belonging:...

Allison Pugh
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A Brain for Business - A Brain for Life: How Insights from Behavioural and Brain Science Can Change Business and Business Practice for the Better A Brain for Business - A...

Shane O'Mara
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Social Media Monetization: Platforms, Strategic Models and Critical Success Factors Social Media Monetization:...

Francisco J. Mart?nez-L?pez, Yangchun Li
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Consumption and Market Society in Israel Consumption and Market...

Kalman Applbaum (Editor), Yoram S Carmeli (Editor)
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers Marketing Metaphoria: What...

Gerald Zaltman, Lindsay H Zaltman
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The Cooperative Economy: A Solution to Societal Grand Challenges The Cooperative Economy: A...

Dovev Lavie
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