AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program--the linchpin of any effective marketing operation in the 1990s and beyond. Concise, comprehensive, and easy to apply, this one-of-a-kind introduction to customer satisfaction provides marketers with the expertise to: Identify customers and prospects, their expectations and requirements Set research parameters to achieve specific marketing goals Design research questionnaires and conduct ...
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AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program--the linchpin of any effective marketing operation in the 1990s and beyond. Concise, comprehensive, and easy to apply, this one-of-a-kind introduction to customer satisfaction provides marketers with the expertise to: Identify customers and prospects, their expectations and requirements Set research parameters to achieve specific marketing goals Design research questionnaires and conduct surveys that provide accurate, measurable results Analyze, report, and apply the findings to improve customer satisfaction--and business performance Throughout, guidelines and models for preparing effective research and planning documents help marketers tailor programs to meet their individual needs. Research techniques are illustrated by dozens of examples from Burger King, Baxter Healthcare Corporation, and other companies whose customer satisfaction programs have had a positive impact on sales. "Alan Dutka shows you how to do it all--find your best customers and prospects, design your program around them, build questionnaires, conduct surveys and, most importantly, analyze and apply the results." -- Jeffrey Heilbrunn Former President American Marketing Association
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Add this copy of Ama Handbook for Customer Satisfaction to cart. $7.22, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by McGraw-Hill/Contemporary.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Ama Handbook for Customer Satisfaction to cart. $7.58, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by McGraw-Hill/Contemporary.
Add this copy of Ama Handbook for Customer Satisfaction to cart. $12.00, new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1993 by Ntc Pub Group.
Add this copy of Ama Handbook for Customer Satisfaction to cart. $15.00, like new condition, Sold by Virtuous Volumes et al. rated 5.0 out of 5 stars, ships from Wilson, WI, UNITED STATES, published 1993 by NTC Business Books.
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Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. (D/j has 1/8" tear on rear corner by heel of spine, d/j spine may be faded or was originally a lighter shade of yellow). "A Complete Guide to Research, Planning & Implementation" 231 pages.
Add this copy of Ama Handbook for Customer Satisfaction to cart. $29.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1993 by Ntc Pub Group.
Add this copy of Ama Handbook for Customer Satisfaction-a Complete Guide to cart. $46.36, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by McGraw-Hill/Contemporary.
Add this copy of Ama Handbook for Customer Satisfaction-a Complete Guide to cart. $47.74, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1995 by McGraw-Hill/Contemporary.
