Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, "Competitive Intelligence for the Competitive Edge" shows you how to integrate your business's operations- ...
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Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, "Competitive Intelligence for the Competitive Edge" shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information "Competitive Intelligence for the Competitive Edge" is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include "State of the Art Marketing Research," secondedition, with Al Blankenship, and "The AMA Handbook for Customer Satisfaction."
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Add this copy of Competitive Intelligence for the Competitive Edge to cart. $1.63, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2000 by NTC/Contemporary Publishing Company.
Add this copy of Competitive Intelligence for the Competitive Edge to cart. $7.99, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1999 by McGraw-Hill.
Add this copy of Competitive Intelligence for the Competitive Edge to cart. $8.00, very good condition, Sold by Bookwrm1060 rated 3.0 out of 5 stars, ships from Keenesburg, CO, UNITED STATES, published 1999 by McGraw-Hill.
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Seller's Description:
Very good in very good dust jacket. corners are sharp, binding is tight, pages are clean and bright. DJ: (vg)minor scratch to lower front corner, now in clear protective cover. 320 p. Cream boards and spine w/gilt lettering. Contains: Illustrations.
Add this copy of Competitive Intelligence for the Competitive Edge to cart. $19.95, new condition, Sold by BlindHorseBooks rated 5.0 out of 5 stars, ships from Deland, FL, UNITED STATES, published 1999 by McGraw-Hill.
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Seller's Description:
New in New jacket. Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. No Flaws or Blemishes; Gift Quality..
Add this copy of Competitive Intelligence for the Competitive Edge to cart. $29.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2000 by Ntc Pub Group.
Add this copy of Competitive Intelligence for the Competitive Edge to cart. $41.99, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by NTC Business Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780658000591.
Add this copy of Competitive Intelligence for the Competitive Edge to cart. $77.63, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1999 by McGraw-Hill.
