Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.
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Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $6.72, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Free Press.
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Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $21.81, new condition, Sold by Letusbegin rated 5.0 out of 5 stars, ships from Ossining, NY, UNITED STATES, published 1997 by Simon and Schuster.
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New. New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse, sealed in plastic, exact artwork as listed,
Add this copy of The Laws of Choice: Predicting Customer Behavior to cart. $24.22, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1997 by Free Press.
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