The author distils the essence of marketing for the busy marketing manager. Packed with relevant examples, the book covers all the key concepts and analytical techniques. In this practical approach to marketing planning, McDonald encapsulates the key marketing planning concepts, the significant analytical techniques and a wide range of examples to present a concise but comprehensive book. This book is particularly suitable for experienced marketing managers and marketing directors with no formal management qualification. It ...
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The author distils the essence of marketing for the busy marketing manager. Packed with relevant examples, the book covers all the key concepts and analytical techniques. In this practical approach to marketing planning, McDonald encapsulates the key marketing planning concepts, the significant analytical techniques and a wide range of examples to present a concise but comprehensive book. This book is particularly suitable for experienced marketing managers and marketing directors with no formal management qualification. It will also appeal to postgraduate and undergraduate management students with a marketing option, or CIM Diploma students seeking a non-theoretical approach to marketing planning. Malcolm McDonald has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. During the past ten years he has run a series of successful seminars and workshops on marketing planning in the UK, Europe, the Far East, Australasia and the USA. He has written ten books on marketing and many of his papers have been published. He is editor of "International Marketing Review".
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Add this copy of Marketing Planner: Published in Association With the to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1993 by Butterworth-Heinemann.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Marketing Planner (Marketing Series: Practitioner) to cart. $11.62, very good condition, Sold by Aardvark Books Ltd rated 5.0 out of 5 stars, ships from Bucknell, HEREFORDSHIRE, UNITED KINGDOM, published 1993 by Butterworth-Heinemann Ltd.
Add this copy of The Marketing Planner to cart. $19.81, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Butterworth-Heinemann Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780750617093.
Add this copy of The Marketing Planner (Marketing Series: Practitioner) to cart. $19.81, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1993 by Butterworth-Heinemann Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. With usual stamps and markings, In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780750617093.
Add this copy of Marketing Planner: Published in Association With the to cart. $32.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Butterworth-Heinemann.
