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Market Segmentation: How to Do It and How to Profit from It

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Market Segmentation: How to Do It and How to Profit from It - McDonald, Malcolm
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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

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Market Segmentation: How to Do It and How to Profit from It 2012, John Wiley & Sons Inc, New York

ISBN-13: 9781118432679

Revised 4th Edition

Paperback