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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy - McDonald, Malcolm
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Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 2016, Kogan Page Ltd, London

ISBN-13: 9780749478216

2nd edition

Trade paperback

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 2007, Kogan Page, London

ISBN-13: 9780749451493

Trade paperback