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Marketing and Finance: Creating Shareholder Value

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Marketing and Finance: Creating Shareholder Value - McDonald, Malcolm, Professor, and Smith, Brian D, BSC, and Ward, Keith
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Revision of the author's Marketing due diligence.

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Marketing and Finance: Creating Shareholder Value 2013, Wiley, Hoboken, NJ

ISBN-13: 9781119953388

2nd Updated, Revised edition

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