Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision making. With the aid of bi-polar diagrams, complex problems can be simplified and in a hard and competitive world, quick solutions can be found. Malcolm MacDonald is Professor of Marketing Planning and Director of the International Planning Centre at the Cranfield School of Management and a Director of a number of companies. He is ...
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Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision making. With the aid of bi-polar diagrams, complex problems can be simplified and in a hard and competitive world, quick solutions can be found. Malcolm MacDonald is Professor of Marketing Planning and Director of the International Planning Centre at the Cranfield School of Management and a Director of a number of companies. He is a graduate in English Language and Literature from Oxford University, in Business Studies from the Cranfield Institute of Technology. He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. During the past ten years he has run a series of successful seminars and workshops on Australasia and the USA. He has written ten books on marketing and many of his papers have been published. He is editor of "International Marketing Review". John Leppard runs his own consultancy business which specializes in management development, marketing and designing training packages. He has many years experience of industrial and commercial training, both as a company practitioner and as an external adviser. In addition to his work with client companies, he is Visiting Lecturer at Cranfield School of Management. He was awarded his MPhil at the Cranfield Institute of Technology for his research into the influence that corporate culture has on the marketing planning processes of companies.
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Add this copy of Marketing By Matrix: 100 Practical Ways to Improve Your to cart. $11.97, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1993 by NTC/Contemporary Publishing Company.
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Add this copy of Marketing By Matrix: 100 Practical Ways to Improve Your to cart. $17.29, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Butterworth-Heinemann Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780750604086.
Add this copy of Marketing By Matrix: 100 Practical Ways to Improve Your to cart. $19.94, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1993 by NTC/Contemporary Publishing Company.
Add this copy of Marketing By Matrix: 100 Practical Ways to Improve Your to cart. $35.01, very good condition, Sold by Harry Righton rated 3.0 out of 5 stars, ships from Worcs, UNITED KINGDOM, published 1992 by Butterworth Heinemann.
Add this copy of Marketing By Matrix: 100 Practical Ways to Improve Your to cart. $56.62, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Ntc Pub Group.
Add this copy of Marketing By Matrix: 100 Practical Ways to Improve Your to cart. $62.43, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Butterworth Heinemann.