Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing ...
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Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.
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Add this copy of Marketing Research to cart. $12.95, good condition, Sold by LINCBOOK rated 4.0 out of 5 stars, ships from Foster, RI, UNITED STATES, published 1986 by Wiley.
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Wiley, 1986. 3rd, Good., Hardcover, Octavo, 677. Text clean. Third edition. 677 pages. Ex-library. Wiley Series in Marketing. Packed and shipped with care.
Add this copy of Marketing Research to cart. $14.00, good condition, Sold by CaslonBooks rated 5.0 out of 5 stars, ships from AURORA, OH, UNITED STATES, published 1986 by John Wiley & Sons.
Add this copy of Marketing Research (Self-Teaching Guides) to cart. $16.36, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1986 by John Wiley & Sons.
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