Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Add this copy of Analysis for Marketing Planning (Instructor's Edition) to cart. $0.99, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1988 by Business Publications, Incorporated.
Add this copy of Analysis for Marketing Planning to cart. $1.32, very good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 1988 by Business Publications, Incorporated.
Add this copy of Analysis for Marketing Planning (Irwin Series in to cart. $1.79, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1997 by Irwin Professional Publishing.
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Add this copy of Analysis for Marketing Planning to cart. $2.21, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1988 by Business Publications, Incorporated.
Add this copy of Analysis for Marketing Planning (Irwin Series in to cart. $2.99, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 1997 by Richard D Irwin.
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Very Good. Size: 0x6x9; Has moderate shelf and/or corner wear. Great used condition. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Analysis for Marketing Planning (the Irwin Series in to cart. $4.74, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1994 by McGraw-Hill Companies.
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Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Analysis for Marketing Planning (the Irwin Series in to cart. $4.74, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1993 by Richard D Irwin.
Add this copy of Analysis for Marketing Planning (the Irwin Series in to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by Richard D Irwin.
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Add this copy of Analysis for Marketing Planning to cart. $6.96, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Analysis for Marketing Planning to cart. $6.96, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
