For courses in customer relationship management, consumer behavior, organizational theory, marketing strategy, and customer service. Through practical examples and case studies, Gupta links 'customer lifetime value' to overall business value and makes this useful to senior managers. Learn a rigorous yet simple approach to estimating the lifetime value of customers -- and using that information for both tactical and strategic management decision-making.
Read More
For courses in customer relationship management, consumer behavior, organizational theory, marketing strategy, and customer service. Through practical examples and case studies, Gupta links 'customer lifetime value' to overall business value and makes this useful to senior managers. Learn a rigorous yet simple approach to estimating the lifetime value of customers -- and using that information for both tactical and strategic management decision-making.
Read Less
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $81.71, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2010 by Wharton School Publishing.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $0.99, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2005 by Wharton School Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $1.18, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2005 by Wharton School Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $3.86, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by FT Press.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $3.86, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by FT Press.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by FT Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $5.09, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Wharton School Publishing.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $5.09, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Wharton School Publishing.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $5.09, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Wharton School Publishing.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $6.39, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Wharton School Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!