Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
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Add this copy of Product Management to cart. $31.21, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2020 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780071238328.
Add this copy of Product Management to cart. $45.16, new condition, Sold by DEV BOOK AGENCY rated 4.0 out of 5 stars, ships from Ambedkar Nagar, UTTAR PRADESH, INDIA, published 2017.
Add this copy of Product Management to cart. $9.99, good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2010 by McGraw-Hill Primis.
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Supports Goodwill job training programs. 3-8 average business day shipping. 97% + we ship same or next business day. Shipping transit days depend on distance from our California location & pls keep track of bad weather can cause delays. We use an expeditor as well as direct drops at US Postal Service twice daily Pacific Time. End delivery is always US Postal Service. Customer service in the California United States Only Pacific Time M-F. PLEASE READ CONDITION NOTES: Every copy graded & checked we always downgrade. Functional copy for everyday use. Tight binding no food or drink stains no tobacco smell. May have written notes highlighting that do not obscure text reading or use. May have overstock mark on spine. Never former libris. May or may not have dust cover and please check condition we are happy to check for you. DJ's may be MISSING have small nicks and tears or taped and intact. Any lower condition we downgrade to acceptable. Please message any questions.
Add this copy of Product Management to cart. $46.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2010 by McGraw-Hill Primis.
Add this copy of Product Management. Donald R. Lehmann, Russell S. Winer to cart. $35.54, good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2006 by McGraw Hill Higher Education.
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Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can included some highlighting and writing page and cover creases as well as other types visible wear.
Add this copy of Product Management. Donald R. Lehmann, Russell S. Winer to cart. $76.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2006 by McGraw Hill Higher Education.
Add this copy of Product Management. Donald R. Lehmann, Russell S. Winer to cart. $226.57, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2006 by McGraw-Hill.
Add this copy of Product Management to cart. $47.03, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780071238328.
Add this copy of Product Management to cart. $47.03, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780071238328.
Add this copy of Product Management. Donald R. Lehmann, Russell S. Winer to cart. $14.21, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2004 by McGraw Hill Higher Education.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
