Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.
Read More
Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.
Read Less
Add this copy of Product Management to cart. $3.45, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Irwin Professional Publishing.
Add this copy of Product Management to cart. $3.45, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by Irwin Professional Publishing.
Add this copy of Product Management to cart. $3.45, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1997 by Irwin Professional Publishing.
Add this copy of Product Management to cart. $3.45, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Irwin Professional Publishing.
Add this copy of Product Management (McGraw Hill/Irwin Series in to cart. $14.95, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Richard d Irwin.
Add this copy of Product Management (McGraw Hill/Irwin Series in to cart. $31.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Richard d Irwin.
