"Analysis for Marketing Planning, 6/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Read More
"Analysis for Marketing Planning, 6/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Read Less
Add this copy of Analysis for Marketing Planning to cart. $6.96, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Analysis for Marketing Planning to cart. $6.96, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Analysis for Marketing Planning to cart. $6.96, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Analysis for Marketing Planning to cart. $6.96, very good condition, Sold by Goodbookscafe rated 4.0 out of 5 stars, ships from Macon, GA, UNITED STATES, published 2004 by McGraw-Hill/Irwin.
Add this copy of Analysis for Marketing Planning (McGraw Hill/Irwin to cart. $14.93, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2004 by McGraw-Hill Higher Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Analysis for Marketing Planning to cart. $35.74, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by McGraw-Hill/Irwin.
Add this copy of Analysis for Marketing Planning to cart. $56.22, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2004 by McGraw-Hill/Irwin.
Add this copy of Analysis for Marketing Planning to cart. $76.82, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by McGraw-Hill/Irwin.
Add this copy of Analysis for Marketing Planning to cart. $121.62, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by McGraw-Hill/Irwin.
