This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws ...
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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Add this copy of How Brands Grow: What Marketers Dont Know to cart. $18.16, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2010 by Oxford University Press.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $22.96, good condition, Sold by Book Forest rated 5.0 out of 5 stars, ships from San Rafael, CA, UNITED STATES, published 2010 by Oxford University Press.
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Good. Very clean, very nice example. There are a few light markings in pencil. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $29.60, like new condition, Sold by Marlowes Books rated 4.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 2014 by Oup Australia And New Zealand.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $36.78, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Oxford University Press, USA.
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New. Sewn binding. Cloth over boards. 246 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $36.79, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2010 by Oxford University Press.