Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's ...
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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Add this copy of Principles of Marketing to cart. $3.09, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2011 by Pearson Prentice Hall.
Add this copy of Principles of Marketing to cart. $3.09, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2011 by Pearson Prentice Hall.
Add this copy of Principles of Marketing to cart. $3.09, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Pearson Prentice Hall.
Add this copy of Principles of Marketing to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Pearson Prentice Hall.
Add this copy of Principles of Marketing to cart. $3.09, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Pearson Prentice Hall.
Add this copy of Principles of Marketing to cart. $3.09, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Pearson Prentice Hall.
Add this copy of Principles of Marketing to cart. $4.26, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2011 by Pearson.
Add this copy of Principles of Marketing to cart. $4.59, good condition, Sold by newlegacybooks rated 5.0 out of 5 stars, ships from Annandale, NJ, UNITED STATES, published 2011 by Pearson.
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Seller's Description:
Good. The cover shows normal wear. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits charities, First Aid and Fire Stations!
Add this copy of Prin. of Marketing to cart. $5.25, very good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2011 by Pearson.
Add this copy of Principles of Marketing to cart. $7.14, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2011 by Pearson.
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Seller's Description:
Very Good. Very Good condition. 14th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.