Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's ...
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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Add this copy of Principles of Marketing to cart. $3.34, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2011 by Pearson Prentice Hall.
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Add this copy of Principles of Marketing to cart. $3.34, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2011 by Pearson Prentice Hall.
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Fair. Pages include notes, underlining, or highlighting. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Principles of Marketing to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2011 by Pearson.
Add this copy of Principles of Marketing; 9780132167123; 0132167123 to cart. $23.70, very good condition, Sold by APlus Textbooks rated 5.0 out of 5 stars, ships from Alpharetta, GA, UNITED STATES, published 2011 by Pearson.
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Very good. No dust jacket. Limited Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Add this copy of Principles of Marketing to cart. $33.25, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2011 by Pearson College Div.
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Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.