For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students ...
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For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096. MyMarketingLab should only be purchased when required by an instructor.
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Add this copy of Principles of Marketing (16th Edition) to cart. $5.00, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Pearson.
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Add this copy of Principles of Marketing (16th Edition) to cart. $5.01, fair condition, Sold by Jenson Books Inc rated 5.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2015 by Pearson Education Limited.
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This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
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Add this copy of Principles of Marketing 16th review copy to cart. $9.95, like new condition, Sold by Edenbooks rated 4.0 out of 5 stars, ships from North Wales, PA, UNITED STATES, published 2015 by Pearson Education Limited.
Add this copy of Principles of Marketing (16th Edition) to cart. $18.10, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Pearson.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Principles of Marketing (16th Edition) to cart. $18.96, very good condition, Sold by Jenson Books Inc rated 5.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2015 by Pearson Education Limited.
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Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Add this copy of Principles of Marketing to cart. $23.00, good condition, Sold by boomerangbooks rated 5.0 out of 5 stars, ships from orem, UT, UNITED STATES, published 2014 by Prentice Hall.
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Add this copy of Principles of Marketing (16th Edition) to cart. $29.60, fair condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2015 by Pearson Education Limited.
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Add this copy of Principles of Marketing (16th Edition) to cart. $29.60, good condition, Sold by Goodwill Southern California rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2015 by Pearson Education Limited.
Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
