NOTE : This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab (TM) and Mastering (TM) platforms exist for each title, including customized versions for individual schools, and registrations are not ...
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NOTE : This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab (TM) and Mastering (TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
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Add this copy of Principles of Marketing to cart. $22.03, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $29.00, like new condition, Sold by Booksaver4world rated 4.0 out of 5 stars, ships from Mount Pleasant Mills, PA, UNITED STATES, published 2017 by Pearson.
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Fine. UNUSED LOOSE LEAF PAGES=READY FOR YOUR BINDER.....COLLEGE BOOKSTORE UNUSED OVERSTOCK.....NO CODE....NO EXTRA STUFF....LOC> TRA-B-1-5 in wrapping==white page edge.
Add this copy of Principles of Marketing, 17th edition to cart. $44.90, new condition, Sold by Equilibrium Worldbooks rated 4.0 out of 5 stars, ships from South Pasadena, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. sheets & binder. Audience: General/trade. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 17th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
Add this copy of Principles of Marketing, 17th to cart. $44.95, new condition, Sold by Global Express rated 2.0 out of 5 stars, ships from San Marino, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. sheets & binder. Audience: General/trade. This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, 17th (No Access Card) to cart. $44.97, new condition, Sold by Aideo Textbook rated 3.0 out of 5 stars, ships from Arcadia, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. sheets & binder. Audience: General/trade. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, Student Value Edition (17th to cart. $65.49, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing, Student Value Edition to cart. $79.42, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing, Student Value Edition (17th to cart. $84.91, very good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing, Student Value Edition (17th to cart. $101.11, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2017 by Pearson.
Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
