"Grewal/Levy" was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter. In addition, the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the ...
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"Grewal/Levy" was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter. In addition, the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market, "Grewal" also fits the changing needs of professors to present a more concise look at key marketing concepts.
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Add this copy of Marketing to cart. $2.61, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2011 by Irwin/McGraw-Hill.
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Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Marketing to cart. $7.14, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2011 by Irwin/McGraw-Hill.
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Add this copy of Marketing to cart. $36.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by McGraw-Hill/Irwin.
It was required for my Marketing class so I didn't have much of a choice. It has some valuable information, but there is often too much going on for every page. Occasionally hard to know where to focus. I did learn what I needed though, so its okay
bgirl128
Jul 10, 2008
The best for independent study!
This is the best combination of learning materials I've had in my college career. The lessons are comprehensive and thorough. Every activity builds and reinforces your knowledge. I aced my class!
