Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal ...
Read More
Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy's Marketing is available through McGraw-Hill Connect???, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: * SmartBook??? - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. * Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. * Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing's assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be found here.
Read Less
Add this copy of Marketing By Dhruv Grewal and Michael Levy (2008, Other to cart. $15.25, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2009 by McGraw Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good Condition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in good sturdy condition. 335 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077240804. ISBN/EAN: 9780077240806. Pictures of this item not already displayed here available upon request. Inventory No: 1561031144.
Add this copy of Marketing: Marketing W/Review Cards & Olc Access Card to cart. $17.50, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Irwin.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Minor shelf wear to cover. Text appears clean on bright, crisp pages and binding is solid. Appears to contain all supplements. 335 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0077240804. ISBN/EAN: 9780077240806. Pictures of this item not already displayed here available upon request. Inventory No: 1561029310.
It was required for my Marketing class so I didn't have much of a choice. It has some valuable information, but there is often too much going on for every page. Occasionally hard to know where to focus. I did learn what I needed though, so its okay
bgirl128
Jul 10, 2008
The best for independent study!
This is the best combination of learning materials I've had in my college career. The lessons are comprehensive and thorough. Every activity builds and reinforces your knowledge. I aced my class!