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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value - Sasser, W Earl, and Schlesinger, Leonard a, and Heskett, James L
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Directly linking profit and growth not only to customer loyalty and satisfaction but to employee productivity, the authors present a step-by-step action plan for managing, marketing, hiring, delivering services, and assessing results. In-depth case examples demonstrate how the best companies have managed in this regard. 50 line drawings.

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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value 1997, Free Press, New York, NY

ISBN-13: 9780684832562

Hardcover