Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology.Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an ...
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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology.Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a Summary and Conclusion section, and practice exercises.
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Add this copy of Interactive Services Marketing to cart. $78.42, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by South-Western College Pub.
Add this copy of Interactive Services Marketing to cart. $83.51, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2007 by Houghton Mifflin.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Interactive Services Marketing to cart. $262.96, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by South-Western College Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Interactive Services Marketing to cart. $28.77, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Houghton Mifflin.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780618312849.
Add this copy of Interactive Services Marketing to cart. $7.55, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by South-Western College Pub.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Interactive Services Marketing to cart. $37.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by South-Western College Pub.
Add this copy of Interactive Services Marketing (2nd Edn) to cart. $51.77, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Houghton Mifflin.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780618312849.
Add this copy of Interactive Services Marketing to cart. $12.50, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by Houghton Mifflin College Div.
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As New. Book appears new, Text clean, Cover in nice condition. Quantity Available: 1. ISBN: 0395769167. ISBN/EAN: 9780395769164. Pictures of this item not already displayed here available upon request. Inventory No: 1560738059.
Add this copy of Interactive Services Marketing to cart. $17.86, fair condition, Sold by Ladylisabooks rated 5.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 2000 by Houghton Mifflin Company.
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Used: Acceptable. Size: 9.8 x 8 x 0.5 inches; Paperback-2000-good condition--used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-395-76916-7, 0395769167. This edition covers the essentials of services marketing-with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions-both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. In addition, the theater continues to act as a model for the industry by encouraging students to compare service workers to actors, customers to audience members, the business to the backstage, and the service environment to the actual stage. In response to reviewers' comments, the authors have streamlined this text to five parts by moving or consolidating chapters from the previous edition. The titles for both parts and chapters have also been changed to better reflect the content. Plus, updated pedagogical tools continue to help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a Summary and Conclusion section, practice exercises, and new Internet exercises. New! Updated research topics include employee citizenship and adaptability, customer rage, secondary data, and external environment. New! Eighty percent of the advertisements and photos that appear in the text have been replaced with more current and timely examples of services marketing. New! A marginal icon appears 2-3 times per chapter, alerting students to the Knowledgebank on the textbook web site. The Knowledgebank provides more in-depth coverage of concepts featured in the chapters. New! Taking the Show on the Road features, contributed by specialists from across the globe, appear at the end of each part to illustrate how international companies and organizations deal with services marketing issues. New! At the end of each chapter, an Internet Exercise prompts students to go online and research various topics from the chapter. New! Over 70% of the Spotlights have been updated, highlighting current companies and organizations in relation to services marketing. At the back of the textbook, students can explore the Careers Appendix, featuring career options and other information for services marketers, and the Glossary of key terms.
Add this copy of Interactive Services Marketing to cart. $35.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Houghton Mifflin College Div.
