Gathers the pioneers of services marketing, and asks them to offer their perspectives regarding the foundation, evolution, and destiny of services marketing. This volume provides a personal and professional statement of the core assumptions behind services marketing. It also answers the inevitable question: What was services marketing?
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Gathers the pioneers of services marketing, and asks them to offer their perspectives regarding the foundation, evolution, and destiny of services marketing. This volume provides a personal and professional statement of the core assumptions behind services marketing. It also answers the inevitable question: What was services marketing?
Read Less
Add this copy of Services Marketing Self-Portraits: Introspections, to cart. $47.10, new condition, Sold by Chidoc5 Rare Books rated 2.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 2000 by South-Western Educational Pub.
Add this copy of Services Marketing Self-Portraits: Introspections, to cart. $68.18, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by South-Western Educational Pub.
