Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the ...
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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
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Add this copy of Strategic Customer Management: Integrating Relationship to cart. $25.06, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2015 by Cambridge University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9781107649224.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $68.91, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Cambridge University Press.
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New. Print on demand Trade paperback (US). Contains: Line drawings, Halftones, Tables, black & white. 158 b/w illus. 4 tables. Intended for professional and scholarly audience.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $71.22, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Cambridge University Press.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $79.19, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Cambridge University Press.
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Seller's Description:
New. Trade paperback (US). Contains: Line drawings, Halftones, Tables, black & white. 158 b/w illus. 4 tables. Intended for professional and scholarly audience.
Add this copy of Strategic Customer Management to cart. $94.36, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2013 by Cambridge University Press CUP.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $107.29, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Cambridge University Press.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $139.18, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Cambridge University Press.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $150.91, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Cambridge University Press.
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Seller's Description:
New. Print on demand Contains: Line drawings, Halftones, Tables, black & white. 158 b/w illus. 4 tables. Intended for professional and scholarly audience.
