Skip to main content alibris logo

Creating a Company for Customers: How to Build and Lead a Market-Driven Organization

by , ,

Write The First Customer Review
Creating a Company for Customers: How to Build and Lead a Market-Driven Organization - McDonald, Malcolm, Professor, and Christopher, Martin, and Knox, Simon
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

loading
Creating a Company for Customers: How to Build and Lead a Market-Driven Organization 2000, FT Press, London, England

ISBN-13: 9780273642497

Hardcover