Skip to main content alibris logo
Handbook of Crm - Payne, Adrian, Professor
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and ...

loading
Handbook of Crm 2005, Routledge, Oxford

ISBN-13: 9780750664370

Hardcover