Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the ...
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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
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Add this copy of Strategic Customer Manahement: Integrating Relationship to cart. $10.59, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2013 by Cambridge University Press.
Add this copy of Strategic Customer Management to cart. $39.34, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2013 by Cambridge University Press.
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New. Trade paperback (US). Contains: Line drawings, Halftones, Tables, black & white. 158 b/w illus. 4 tables. Intended for professional and scholarly audience.
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New. Trade paperback (US). 542 p. 4 Tables, black and white; 91 Halftones, unspecified; 67 Line drawings, unspecified. Intended for professional and scholarly audience.
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New. Trade paperback (US). Contains: Line drawings, Halftones, Tables, black & white. 158 b/w illus. 4 tables. Intended for professional and scholarly audience.
Add this copy of Strategic Customer Management: Integrating Relationship to cart. $81.66, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2013 by Cambridge Univ Pr.
