This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being successful in introducing marketing planning.
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This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being successful in introducing marketing planning.
Read Less
Add this copy of Marketing Plans for Services: a Complete Guide to cart. $17.50, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2011 by John Wiley & Sons Ltd.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing Plans for Services: a Complete Guide to cart. $22.99, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780470979099.
Add this copy of Marketing Plans for Services: a Complete Guide to cart. $22.99, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780470979099.
