Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research ...
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Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
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Add this copy of Marketing Research 10ed to cart. $26.84, new condition, Sold by Universal Book Store rated 5.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published by WILEY INDIA.
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Brand New! . "This is an International Edition." Book is In New condition and ship within One Working Day Tracking Number Provided by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 8-14...
Add this copy of Marketing Research 7e to cart. $37.25, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2000 by Wiley.
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New. No dust jacket as issued. Excellent as new condition, perfect mint. A brand new copy of the seventh edition at a bargin price. 768 p.; 1.32" x 10.37" x 8.36".
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New. Glued binding. Paper over boards. 798 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Tables, color, Figures. Audience: General/trade. Brand New Book. Never Used. International Shipping available. Satisfactions Guaranteed.
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