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Marketing in the Public Sector: A Roadmap for Improved Performance

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Marketing in the Public Sector: A Roadmap for Improved Performance - Kotler, Philip, Ph.D., and Lee, Nancy
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World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.

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Marketing in the Public Sector: A Roadmap for Improved Performance 2006, Wharton School Publishing, Upper Saddle River, NJ

ISBN-13: 9780131875159

Hardcover