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Marketing Moves: A New Approach to Profits, Growth, and Renewal - Kotler, Philip, Ph.D., and Jain, Dipak C, Dr., and Maesincee, Suvit
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The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy.

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Marketing Moves: A New Approach to Profits, Growth, and Renewal 2001, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578516001

Hardcover